will a new book dent the brand?

Once upon a time, OK! magazine paid more than it had ever paid for some photographs. Its cover talked breathlessly about the wedding of the decade: the beautiful pictures and intimate interviews, the order of service, the dress, the rings, the feast, the tears, the laughter, the doves. That wedding took place 25 years ago, on July 4, 1999, and in 17 days’ time, as they do every year, David and Victoria Beckham will post loving tributes to each other and their 121 million followers on Instagram. Happy anniversary, Posh and Becks. As the bride herself pointed out wryly a couple of years ago: “They said it wouldn’t last.”

That’s the good news. The bad news is that Tom Bower has written a 384-page book