[ad_1] <br><div> <head> <meta charset="utf-8"/> <title>Crafting Connections: Dr S M A Moin's new book 'Storytelling in Marketing and Brand Communications' redefines how brands engage with consumers - Queen Mary University of London</title> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <!-- PL: 917524 --> <!-- Google Tag Manager --> <!-- End Google Tag Manager --> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:site" content="@QMUL"/> <meta name="twitter:title" content="Crafting Connections: Dr S M A Moin's 'Storytelling in Marketing and Brand Communications' Redefines How Brands Engage with Consumers"/> <meta name="twitter:image" content="https://www.qmul.ac.uk/media/hss/New_Book_SMA_Moin_640.png"/> <meta property="og:title" content="Crafting Connections: Dr S M A Moin's 'Storytelling in Marketing and Brand Communications' Redefines How Brands Engage with Consumers"/> <meta property="og:image" content="https://www.qmul.ac.uk/media/hss/New_Book_SMA_Moin_640.png"/> <meta property="og:type" content="article"/> <meta property="og:locale" content="en_GB"/> <meta property="og:site_name" content="Queen Mary University of London"/> <link rel="stylesheet" type="text/css" media="" href="https://www.qmul.ac.uk/media/ow-assets/assets/css/lib.min.1.3.css"/><!-- Lib 1.3 CSS --> <link rel="stylesheet" type="text/css" media="" href="https://www.qmul.ac.uk/media/ow-assets/assets/css/vendors~lib.min.1.2.4.css"/><!-- Vendors Lib 1.2.4 CSS --> <link rel="stylesheet" type="text/css" media="" href="https://www.qmul.ac.uk/media/ow-assets/assets/css/qm-custom.1.3.css"/><!-- QM CUstom 1.3 --> <link rel="stylesheet" type="text/css" media="" href="https://www.qmul.ac.uk/media/ow-assets/assets/css/t4extra.css"/><!-- Hex Mega Menu --> <!-- Header code --> <!-- Terminalfour Search Metatags Start --> <meta name="sectionType" content="news"/> <meta name="sectionTypetest" content="news`main"/> <meta name="newsurl" content="/media/news/2024/hss/crafting-connections-dr-s-m-a-moins-new-book-storytelling-in-marketing-and-brand-communications-redefines-how-brands-engage-with-consumers.html"/> <meta name="title" content="Crafting Connections: Dr S M A Moin's new book 'Storytelling in Marketing and Brand Communications' redefines how brands engage with consumers"/> <meta name="namesearch" content="Crafting Connections: Dr S M A Moin's new book 'Storytelling in Marketing and Brand Communications' redefines how brands engage with consumers"/> <meta name="newsdescription" content=""/> <meta name="datecreated" content="2024-35-19"/> <meta name="datemodified" content="2024-35-19"/> <meta name="summary" content="In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and Brand Communications’ emerges as a guiding light for marketers navigating the dynamic landscape of modern brand communications."/> <meta name="summarysearch" content="In an era where storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation, Dr S M A Moin's latest book, ‘Storytelling in Marketing and Brand Communications’ emerges as a guiding light for marketers navigating the dynamic landscape of modern brand communications."/> <meta name="image" content="https://www.qmul.ac.uk/media/hss/New_Book_SMA_Moin_640.png"/> <meta name="classValue" content="112546, newsstory"/> <meta name="className" content="Asset type, News story"/> <meta name="highwaylist" content="4"/> <meta name="newstags" content=""/> <meta name="orgunit" content="sect2, dept13"/> <meta name="newspriority" content="media"/> <!-- Terminalfour Search Metatags Start --> </head> <body id="wp_automatic_ReadabilityBody"> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KQZ3W5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <a rel="nofollow noopener" target="_blank" href="#main-content" id="skiptocontent">Skip to main content</a> </body> </div><script> (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1&appId=106899439469867"; fjs.parentNode.insertBefore(js, fjs); }(document, "script", "facebook-jssdk")); </script> <br>[ad_2] <br><a href="https://www.qmul.ac.uk/media/news/2024/hss/crafting-connections-dr-s-m-a-moins-new-book-storytelling-in-marketing-and-brand-communications-redefines-how-brands-engage-with-consumers.html" target="_blank" rel="noopener noreferrer">Credit goes to @www.qmul.ac.uk</a>
