Following the launch of its first higher-end Anthology capsule collection in September 2023, specifically targeting midlife women, JD Williams has now launched a follow up collection for SS24 – “in response to demand for the debut line”.
The own brand collection of more premium wardrobe staples is designed to inspire women with timeless, elevated styles, featuring high-quality fabrics, trims, fit and comfort, with an emphasis on value and “reliable go-to pieces”.
Sara Bradley, Group Buying Director at N Brown, owner of JD Williams, said: “Our JD Williams customers appreciate the value of investing in high quality clothing that stands the test of time, and our latest collection of beautiful staple pieces – that can be mixed and matched – will allow our customers to create outfits that make them feel both good and confident.
“The response to our initial Anthology collection last autumn exceeded our expectations, so we’re excited to have launched our second collection offering stylish, quality pieces for spring/summer that we know our confident midlife customers will want to wear time and time again.”
Prices for the new Anthology collection, which is available in sizes 8-32, range from £16-£195.
