JD Williams has launched a new premium collection called Anthology, targeting midlife women and featuring “must-have staples” for AW23 in sizes 8 to 32.
TV presenter and JD Williams brand ambassador Davina McCall (main image) is among the women modelling the new line, which consists of refined and stylish essentials with tailoring taking centre stage – including a three-piece suit in a neutral shade and hot pink tailored flares.
There’s also a satin dress, leather trousers, a leather midi skirt, woven shirts and crew neck and V-neck knitwear, as well as a belted trench coat, a Crombie style coat and leather biker jackets in black and mahogany red. Prices across the collection range from £35 to £185.
Sarah Welsh, CEO of Retail at N Brown Group, owner of JD Williams, said: “At JD Williams, we are on a journey to empower women by offering our customers inclusive, high-quality, well-fitting fashion. This range of sophisticated contemporary outfits is our latest collection supporting this mission.
“Anthology from JD Williams offers high quality with affordability at the heart. It provides our customers with a range of pieces in quality fabrics that will stand the test of time, supporting sustainability through investment dressing.
We know our customers are looking for inclusive, high-quality, well-fitting fashion. This new range supports women to focus on themselves, with a focus on style and quality, building on classic tailoring, injecting style and confidence into the wardrobe of women in their prime.”
