JD Williams adds second edition to successful Anthology range

JD Williams, a key brand in the N Brown fashion portfolio, has added a second edition of its premium capsule collection for spring/summer 2024. 

Expanding the ‘Anthology range by JD Williams’, the latest launch is in response to very strong demand for the debut collection, which arrived in September last year, the digital fashion and lifestyle group said.

That initial demand was driven by formal suiting pieces, “with customers investing in timeless layering through the collection’s jackets and blazers which made up the top five selling pieces within the range”, N Brown said. 

The own-brand collection of premium wardrobe staples “is designed to inspire women with timeless, elevated styles, featuring superior quality fabrics, trims, fit, and comfort”.

Also “emphasising value through long-lasting wear”, each classic piece “is destined to become a reliable go-to choice season after season, ensuring a smart investment for any wardrobe”. 

Ranging from £16-£195, each piece is available in sizes 8-32 on the brand’s website.

JD Williams said it “continues to champion its core audience, midlife women, enabling them to feel their best by offering carefully selected fashion for them and their homes”, it said, noting the brand “demonstrates its understanding of authentic and relatable experiences, with a breadth of products suitable for each women’s every moment, curating collections across fashion and home, and more”. 

It added: “The response to our initial Anthology collection last autumn exceeded our expectations so we’re excited to have launched our second collection offering stylish, quality pieces for spring/summer that we know our confident midlife customers will want to wear time and time again.”