PRADA has launched a literary contest in a quest to discover new talent. The fashion house has partnered with Italian publishing house Giangiacomo Feltrinelli Editore on the international competition.
The concept behind the contest stems from the label’s “curiosity to explore innovative languages by means of forms of expression leading to the written word”, and is inspired by the metaphor of prescription glasses – as a tool through which to see and investigate new creative worlds, and enhance the individual interpretation of reality.
Budding authors are encouraged to enter essays on the following subject: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?” Entrees can be submitted through the Prada website at prada.com/journal.
Only one piece of writing per person is permitted and applicants must be 18 years of age or older at the time of submission. The winner’s list will be announced on December 31, and the winner – or winners – will each receive €5,000 (£4,280), while their essay will be published as a digital book available to read via the Prada website. The contest opens today and closes on June 18.
Read more: Prada Autumn/Winter 2013 Ready-To-Wear
