Where in the world is Carmen Sandiego? Securing new product deals thanks to WildBrain CPLG!
WildBrain is further expanding across consumer categories with HarperCollins Productions’ Carmen Sandiego franchise. Carmen Sandiego is teaming up with Tonies, The Loyal Subjects, Best Damn Race, and Hunnideux for a full portfolio of new North American products.
The new Carmen Sandiego Tonies figure includes an audio story featuring Carmen traveling the globe on a series of mysterious missions. The story aims to teach kids about geography, culture, and history. The Loyal Subjects also has plans for a line of Carmen Sandiego fashion dolls and collectible figures to launch next year.
With her signature red trench coat and exciting global adventures, Carmen Sandiego remains an instantly recognizable character who proves to be very popular with licensees keen to build on the success of the Netflix series and licensing potential of this smart, standout show.
Jasen Wright, Vice President North America at WildBrain CPLG
Beyond toys and collectibles, Best Damn Race plans to release a Carmen Sandiego virtual race in Q4 2024. Finally, cosmetics company Hunnideux is designing a new Carmen Sandiego eye shadow palette that will launch in late summer.
WildBrain is the global distributor for the Carmen Sandiego animated series. The series is produced by WildBrain, as well as Netflix and HarperCollins Productions. WildBrain will additionally represent the upcoming live-action movie in development at Netflix.
HarperCollins Productions is eager to see the brand’s continued expansion, aiming to appeal to adults and young fans. Caroline Fraser, Head of HarperCollins Productions, says the new products will give “parents who grew up with this beloved character and world new ways to share them with their kids.”
