“Authentic Marketing in the Age of AI,” published in 2023. has become an indispensable resource for marketers navigating the rapidly changing landscape of AI-driven strategies. The book provides a comprehensive overview of AI’s impact on marketing, from automating routine tasks to enhancing customer engagement and personalization. Rose offers practical guidance on selecting and implementing the right AI tools, measuring ROI, and ensuring ethical AI use. “My goal with this book and my speaking engagements is to empower marketers to embrace AI not just as a technological tool, but as a catalyst for authentic connection and meaningful customer experiences,” Rose explains.
